Case studies

Brands that turned moments into momentum.

Every PlayAbly Gamified Rebate campaign we've shipped, the trigger we picked, and the numbers the brand actually saw. Filter by play, steal the one that fits your next launch.

SOUL
Buckle Me Coats
Black Box My Car
Slinger Bag
Red & West
MyPadL
Roshambo
MudMixer
Michu
Ming Wang
Western Botanicals
My Medic
Replacements
The Sak
Hat Club
Jordan Craig
Built
Central Perk
Nation
Nutrition Faktory
State Bicycle
Enlighten Smiles
Price Shoes
Masai
Nectr
Dad Grass
Crosskix
Start from your problem
Churned customers
Best play Rebates
New product launch
Best play Games
Overstocked inventory
Best play Rebates
Awareness lag
Best play Games

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Play:All · 11Rebates · 5Games · 6
Goal:AllAcquisitionRetention
Featured case study
SportsConditional cashbackApr 2025

BlackBoxMyCar × March Madness OVERTIME

A buzzer-beater promo, at full margin. PlayAbly tied BlackBoxMyCar's March Madness push to the NCAA championship: 100% cashback if the title game goes to overtime. Full price at checkout, $0 margin given up.

+27%
Click-through lift
100%
Cashback if overtime
$0
Discount given up
Read the case study →
OVERTIME cashback
BlackBoxMyCar
Dashcams & telematics

PlayAbly tied BlackBoxMyCar's March Madness push to the NCAA championship: 100% cashback if the title game goes to overtime. Full price at checkout, $0 margin given up.

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The library.

Play: All Rebates Games
Goal: All Acquisition Retention
+23% salesBuckle Me Baby Coats × White Christmas
Weather · NYC · Dec 2025

Buckle Me Baby Coats × White Christmas

+23%
Sales lift vs LY
+40%
Higher AOV
2.4×
Email engagement
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18.25× ROASSOUL × Big Game 2026
Event · Big Game · Feb 2026

SOUL × Big Game 2026

+15%
Higher LTV
1.4×
Subscriber rate
+43%
New customers
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12× ROIRed & West × Game-Day WinBack
Event · Game Day · 2026

Red & West × Game-Day WinBack

12×
ROI
6×
Email revenue
+48%
Increase in sales
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10× ROIMyPadL × White Christmas WinBack
Weather · Holiday · Dec 2025

MyPadL × White Christmas WinBack

10×
ROI
7×
Email revenue
+52%
Sales increase
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5× per sendJones New York × Cold-Subscriber Reactivation
Weather · Reactivation · 2025

Jones New York × Cold-Subscriber Reactivation

5×
Revenue per send
$0
Added discount
120d+
Dormant audience
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6× ROIRoshambo Eyewear × Play-to-Win
Engagement · Games · 2025

Roshambo Eyewear × Play-to-Win

6×
ROI
20.38%
Game start rate
8.20%
Opt-in rate
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7× ROISkout × Cookie Rush
Engagement · Survey · 2025

Skout × Cookie Rush

7×
ROI
4×
Higher email CVR
200+
Survey responses
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3× email CVRMichu × Kitty Klean-Up
Engagement · Education · 2025

Michu × Kitty Klean-Up

3×
Higher email CVR
+37%
Higher AOV
88%
Game completion
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4× ROIMy Medic × Rescue Simulator
Engagement · Game · 2025

My Medic × Rescue Simulator

4×
ROI
227%
Opt-in lift
3,659
New opt-ins
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91% completionReplacements × Match & Win
Engagement · Games · 2025

Replacements × Match & Win

1,115
Players
4×
Games / session
91%
Completion
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5× sales liftThe Sak × 30-Second Style Quiz
Engagement · Quiz · 2025

The Sak × 30-Second Style Quiz

5×
Sales lift
30s
To the right bag
−27%
Bounce rate
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